A Better Way to Communicate Climate - CAPE Ontario, Green Is Health, OMA and PEACH
".. No matter our backgrounds or beliefs, we all yearn for a healthy life, a safe place to live, and a favourable future for ourselves and our loved ones. So why, even with access to information and opportunity, would anyone choose not to take action against climate change? Between misinformation, conflicting priorities, and a natural drive to avoid pain, many people instinctively resort to inaction, rather than suffer the emotional cost of accepting the devastating realities of climate change. Thankfully, this counterproductive impulse is neither inevitable nor immutable. By understanding the cognitive processes behind these barriers, healthcare professionals can more strategically communicate through them, ultimately turning climate apathy into climate action. .."